GTA Cars, a renowned Dubai-based automotive dealership, announced its sponsorship of Band of Misfits, a prominent rugby team, ahead of their participation in the prestigious Emirates 7s tournament. LEVA Marketing Management played a key role in facilitating this exciting partnership, reinforcing GTA Cars’ commitment to supporting local talent and contributing to the growth of sports in the UAE. Through strategic public relations (PR) and content creation, we helped amplify the impact of this sponsorship, driving awareness and engagement across multiple platforms.
PR: Building Brand Awareness and Strengthening Community Engagement
LEVA’s PR strategy focused on leveraging GTA Cars’ sponsorship of Band of Misfits to highlight the brand’s dedication to supporting local talent and fostering the growth of sports in the UAE. We crafted press releases and media kits to ensure effective communication of the partnership’s announcement, strategically distributing them to local sports and lifestyle media outlets. Through targeted outreach, we secured coverage in key publications, helping to increase the visibility of both GTA Cars and Band of Misfits within the sports community.
Additionally, we worked closely with journalists and media outlets to facilitate interviews with key stakeholders, including GTA Cars’ Managing Director and members of Band of Misfits, to further enhance the story’s reach and impact. The partnership was positioned as a meaningful contribution to the UAE’s sports scene, showcasing GTA Cars’ commitment to community engagement and the empowerment of local athletes.
Content Creation: Engaging Audiences with Dynamic Visual Storytelling
To complement the PR efforts, LEVA created engaging content that captured the essence of the partnership and resonated with the target audience. We developed a content strategy that included a mix of visuals, videos, and social media posts to showcase the excitement and energy of Band of Misfits as they prepared for and competed in the Emirates 7s tournament.
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We produced dynamic video content highlighting the journey of Band of Misfits, documenting behind-the-scenes moments, team training, and the excitement leading up to the tournament. This content was shared across GTA Cars’ and Band of Misfits’ social media channels, engaging fans and encouraging interaction with the brand. We also created stunning imagery featuring the team in their new branded gear, alongside GTA Cars’ vehicles, which were strategically used for digital and print marketing.
Results: Amplifying Brand Visibility and Strengthening Community Ties
Through our PR and content creation efforts, the partnership between GTA Cars and Band of Misfits gained significant traction. Media coverage highlighted the sponsorship in major local publications, while the social media content resonated with sports fans and the broader community. The dynamic video content and behind-the-scenes glimpses into the team’s preparations helped to generate buzz and create excitement ahead of the Emirates 7s tournament.
This collaboration not only strengthened GTA Cars’ relationship with the local community but also showcased the brand’s support for grassroots sports. The positive reception of the partnership further solidified GTA Cars’ reputation as a brand committed to empowering local talent and promoting the UAE’s sports culture.
Conclusion
LEVA Marketing Management successfully facilitated the partnership between GTA Cars and Band of Misfits, combining strategic PR efforts with compelling content creation to amplify the impact of the sponsorship. The collaboration not only elevated GTA Cars’ brand visibility but also contributed to the growing sports culture in the UAE. We are proud to have played a role in supporting local athletes and look forward to future opportunities that empower the community and drive meaningful engagement.
