City Centres’ MENA Green Buildings Award 2025 Video Production

As part of Majid Al Futtaim’s ongoing commitment to sustainability, we produced a compelling video campaign that showcased the brand’s green initiatives and eco-conscious practices across City Centres. The aim was to educate and inspire audiences by highlighting how MAF integrates sustainability into everyday experiences from energy-efficient operations to community-driven environmental programs.

Client:

Majid Al Futtaim

Year:

2025

Our Approach

  • Developed a strong narrative emphasising MAFP’s leadership in sustainability and its vision for a greener future.
  • Captured authentic visuals of eco-friendly spaces, waste management efforts, and energy-saving technologies across the malls.
  • Produced a strong corporate video to be used for internal communications.

Results
The video reinforced MAFP’s position as a sustainability pioneer in the retail and leisure industry. It achieved high engagement across digital platforms, strengthened brand perception, and effectively communicated the company’s dedication to responsible business practices and environmental stewardship.