Elevating F&B Experiences at Mall of the Emirates Through Exclusive SHARE Rewards

Mall of the Emirates partnered with LEVA Marketing to launch an exclusive F&B-focused campaign offering shoppers 10% cashback in SHARE points. The offer was accessible only through QR codes placed across the mall, creating a sense of exclusivity and driving on-ground engagement. The campaign aimed to elevate awareness of MOE’s dining destinations while rewarding visitors spending.

Client:

Mall of the Emirates

Partners:

2025

The campaign strengthened shopper engagement in the F&B category and increased awareness of the exclusive SHARE cashback offer. Through premium visuals, focused tenant integration, and a seamless QR-led mechanic, the initiative reinforced Mall of the Emirates as a leading dining destination that rewards every visit.