LEVA Marketing teamed with GTA Cars to create a unified social strategy, using data-driven planning and brand storytelling. The campaign measurably increased audience engagement, enquiries, and showroom conversions.
GTA Cars sought to establish a dominant social media presence across Instagram, Facebook, TikTok and YouTube; channels where automotive buyers increasingly research and discover vehicles.
The primary objectives were:
At the start of the partnership, LEVA Marketing found GTA Cars’ social media presence fragmented and inconsistent. Key challenges included:
To overcome these obstacles, LEVA Marketing created a comprehensive social media strategy for GTA Cars, designed around clear, actionable steps to address their audience’s needs and business objectives. This approach included four pillars:
Brand Identity: Established a unified visual style and brand voice, ensuring all social media posts consistently reflected GTA Cars’ aspirational yet accessible image.
Content Strategy: Developed a structured monthly schedule featuring vehicle highlights, sales staff insights, and educational information about the automotive market.
Community Management: Engaged with the audience daily by monitoring and responding to comments, direct messages, and online reviews, which fostered trust and encouraged potential customers to make enquiries.
Paid Amplification: Launched targeted advertising campaigns to expand organic reach, remarket to site visitors, and attract qualified interest from potential car buyers.
Within 12 months of implementing these strategies, GTA Cars saw transformative growth across all key performance indicators: +20% follower growth across all platforms and a 3.2× increase in average engagement rate.
As a result, social media became one of the top three lead sources for the business, validating the long-term value of LEVA Marketing’s strategy.