AI is everywhere in marketing now, including campaign planning, copywriting, content calendars, and creative brainstorming. It’s supposed to make our jobs faster and easier. But with so many tools out there, we kept asking ourselves the same question: which one actually delivers?
So instead of trusting online reviews or secondhand opinions, we ran our own test.
At LEVA Marketing Management, we gave ChatGPT, Claude, and Gemini the exact same brief: launch a seasonal menu for a premium café in Dubai. Then we judged each one on the five things that actually matter to marketers day-to-day — strategy, content planning, copywriting, creative direction, and performance thinking.
What we found surprised us.
Some tools nailed the strategic thinking. Others pulled ahead on creativity or client-ready polish. And along the way, we got a much clearer picture of where AI genuinely earns its place in the marketing process and where it still can’t replace human judgment.
If you work at an agency, run an in-house marketing team, or you’re just curious how AI actually holds up in real campaigns (not hypothetical ones), this one’s for you.
Curious which platform won, where each tool shined, and what marketers should actually take away from this? Read the full study for the rankings, evaluations, campaign examples, and practical takeaways.
