City Centre Ajman sought to create a dynamic and engaging summer campaign that would resonate with a diverse audience. The campaign’s objective was to highlight three main categories: electronics, fashion, and food & beverage (F&B). LEVA was tasked with bringing this vision to life through the creation of three hero videos, each focusing on one of the key areas.
The Campaign: The campaign was meticulously planned and executed in several stages:
- Conceptualization and Storyboarding: The creative team at LEVA developed unique storyboards for each of the three hero videos. These storyboards served as the blueprint for the entire production, ensuring that the essence of electronics, fashion, and F&B was captured in a visually appealing and engaging manner.
- Casting and Site Scouting: A diverse cast of actors was selected to represent the different facets of City Centre Ajman’s offerings. Site scouting was conducted to find the perfect locations that would complement the themes of the videos.
- Shooting and Production: The shoots were conducted with precision and creativity, capturing the essence of each category. The electronics video showcased the latest gadgets and technology, the fashion video highlighted trendy clothing and accessories, and the F&B video tantalized viewers with delicious culinary delights.
- Editing and Finalization: The post-production phase involved careful editing to ensure that the videos were cohesive and aligned with the brand’s identity. Special attention was given to the visual effects, sound, and overall aesthetics to create a polished final product.
The campaign was a resounding success, garnering positive feedback from both the client and the target audience. The three hero videos effectively conveyed the vibrancy and diversity of City Centre Ajman’s offerings, creating a buzz and driving engagement across various platforms. The strategic approach to storytelling, casting, location selection, and editing resulted in a campaign that not only met but exceeded expectations.
