From Always-On to All Eyes On: Building a Unified Digital Presence Across 10+ Malls

As the social media partner for Majid Al Futtaim’s retail portfolio, we manage ongoing digital communications for over 10 malls, including City Centre Ajman, City Centre Me’aisem, City Centre Sharjah, My City Centres and the Matajer series.

Client:

Majid Al Futtaim

Year:

2025

The goal: to increase footfall, amplify offers, and strengthen shopper engagement across diverse audiences.

Challenge

Each mall has its own unique shopper profile and seasonal calendar, from community-focused centres to destination malls. The challenge was maintaining a unified brand voice while tailoring content that resonates locally, drives visits, and highlights offers dynamically.

Our Approach

We built a holistic, always-on content system:

  • Strategic social media management across multiple mall pages with consistent tone and voice.
  • Content production and creative campaigns that brought offers, events, and brand moments to life.
  • Talent and influencer collaborations to extend reach and drive credibility among target audiences.

     

Performance-driven storytelling, with dynamic reels, bold key visuals, and localized content calendars to sustain visibility.

Results

The ongoing partnership has delivered measurable growth across the board:

  • 12M+ total views across malls since the retainer began.
  • Average engagement rate above 0.5%, with spikes during key campaign periods.
  • Consistent uplift in sales and in-mall traffic, reflecting stronger digital-to-retail conversion.

Enhanced brand consistency and audience loyalty across all mall platforms.

Impact

From daily deals to major activations, our always-on social presence turned offers into conversations and malls into digital communities, making Majid Al Futtaim’s retail destinations the talk of every season.