GTA Cars partnered with Band of Misfits ahead of the Emirates 7s tournament to highlight teamwork, performance, and community spirit. LEVA Marketing Management facilitated this collaboration, aligning GTA Cars’ brand with its support for local talent and sports development in the UAE.
LEVA used a targeted public relations strategy to increase awareness of the partnership in regional sports and lifestyle media. Press releases, media kits, and interviews with key representatives positioned GTA Cars as an active supporter of local athletics. Coverage in leading publications further strengthened the brand’s community ties and highlighted its commitment to empowering athletes.
LEVA also created high-impact content to showcase the energy of Band of Misfits. Behind-the-scenes videos, training highlights, and branded visuals captured the excitement of the Emirates 7s journey. The campaign achieved strong media visibility and social engagement, further enhancing GTA Cars’ reputation as a brand that champions performance, passion, and community connection.
