In-Mall Runs Series: A Run Through the Community 2026
City Centre Ajman and City Centre Fujairah took fitness indoors with community runs designed to bring people together in a new way. LEVA helped turn both activations into fully booked events, while building momentum before race day and keeping the energy going across social.
The Challenge
Drive participation, build community buzz, and position both malls as active, family-friendly destinations.
What We Did
LEVA led the publicity campaign across social, helping both Indoor Runs reach full capacity within two weeks.
On race day, we captured the experience from warm-up to finish line, creating reels and photography tailored to each mall and its community.
The Result
Both events were fully booked within two weeks.
Participant content and organic tagging extended the conversation beyond race day, while reinforcing both malls as places where their communities come together.
