City Centre Al Zahia sought to revitalize its padel tournament with a distinctive brand identity to engage audiences online and offline. LEVA developed a modern key visual that combined bold energy with clean design, capturing the sport’s dynamic nature. This adaptable branding was consistently applied across digital channels, event materials, and in-mall displays, including website banners, social media, court branding, signage, and large-format prints. The unified approach enhanced the tournament’s visibility and engagement, creating a vibrant and immersive experience for visitors.
