Primark’s Bahrain Arrival, Powered by LEVA
To build anticipation around Primark’s arrival at City Centre Bahrain, LEVA developed a social-first content campaign powered by AI and CGI.
The campaign used bold, larger-than-life visuals to tease the opening, reveal the brand’s arrival and keep Primark front of mind in the lead-up to launch, turning a retail opening into a social moment.
1.3 Million
Total Video Views
2000
Total Likes
+3000
Total Shares
Our Approach
- Developed AI and CGI-led video concepts designed specifically for social and built around Primark’s arrival in Bahrain.
- Created a phased teaser-to-reveal campaign, gradually introducing the opening through curiosity-led content before the final brand reveal.
- Used familiar mall and destination elements within the creative to make the content feel connected to City Centre Bahrain and its audience.
- Built a sequence of teaser, reveal and launch content to maintain momentum throughout the campaign period.
- Optimised each asset for Reels, Stories and other vertical-first social placements.
Results
The campaign gave the Primark opening a distinctive visual identity across social, helping build awareness and conversation ahead of launch.
The result was a content rollout designed to make the opening feel bigger than an announcement, creating anticipation around one of City Centre Bahrain’s key retail launches.
