Launchpad X, an initiative by Majid Al Futtaim, stands as a dynamic hub for innovation and a platform dedicated to empowering local startups. Showcasing brands like Koala Picks, L/C, Kiliim, Blu Matcha Café, Reform Studio, Bambah, Hypeselection, and Wallace & Co., it embodies collaboration, creativity, and growth. To capture the essence of its grand opening, LEVA produced two promotional videos highlighting the event’s energy, diverse offerings, and vibrant atmosphere, alongside eight in-depth interviews that spotlighted the journeys of the participating entrepreneurs. The campaign successfully brought Launchpad X’s spirit of entrepreneurship to life, generating excitement and offering audiences a meaningful connection to the stories behind each homegrown brand.
