The Brief
City Centre Al Zahia sought to energize its padel tournament with a fresh, eye-catching brand identity that would captivate visitors both online and offline. The goal was to create a modern, cohesive look and feel that reflected the dynamic spirit of the sport and engaged the mall’s diverse audience.
Our Solution
LEVA delivered a trend-forward Key Visual that balanced bold energy with clean aesthetics, perfectly in tune with the latest design trends. Our team ensured the KV was adaptable and impactful across various formats:
- Digital: Customized assets for website banners, social media, and email marketing.
- On-ground: High-resolution visuals for event signage, directional banners, and court branding.
- In-Mall: Large-format prints, LED screen designs, and ambient branding for maximum visibility.
The Outcome
The cohesive and contemporary branding elevated the Padel tournament’s presence across all touchpoints. Engagement increased across digital platforms, while the in-mall experience felt immersive and exciting for attendees. The visual identity positioned City Centre Al Zahia as not only a hub for shopping but also an active lifestyle destination.
