Launchpad X is not just a retail destination; it’s a beacon of innovation and a testament to Majid Al Futtaim’s commitment to nurturing local startups.
Representing collaboration and growth, the ‘X’ in Launchpad X stands as a symbol of Majid Al Futtaim’s dedication to propelling homegrown brands to new heights. With a curated selection of brands like Koala Picks, L/C, Kiliim, Blu Matcha Café, Reform Studio, Bambah, Hypeselection, and Wallace & Co., Launchpad X is where creativity meets commerce.
Objective
To capture the essence of the grand opening of Launchpad X and spotlight the unique stories of the startup owners housed within.
Execution
Promo Videos: Two main promotional videos were crafted to encapsulate the vibrancy and energy of the grand opening. These videos aimed to showcase the diverse range of brands, the ambience of the store, and the excitement of the attendees.
Interview Videos: Eight in-depth interview videos were produced, each focusing on a different startup owner from Launchpad X. These interviews delved into the stories behind the brands, the challenges faced, their journey with Majid Al Futtaim’s Launchpad accelerator program, and their aspirations for the future.
Outcome
The event coverage successfully highlighted the spirit of innovation and entrepreneurship that Launchpad X embodies. The promotional videos generated buzz and excitement around the grand opening, while the interview videos provided a personal touch, allowing viewers to connect with the startup owners on a deeper level.
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