Tommy Hilfiger, a globally recognized fashion brand, was set to open a new store in the iconic Dubai Mall. To celebrate this significant expansion and to highlight their latest collection, they sought to create a visually stunning photoshoot that would resonate with their target audience and create a buzz around the grand opening.
Conceptualise
LEVA was brought on board to conceptualise and execute the photoshoot. Our team worked closely with Tommy Hilfiger to understand their vision and brand identity.
Brand Identity
We selected a diverse group of models that reflected the brand’s inclusive ethos and chose locations within the Dubai Mall that highlighted both the modernity of the city and the elegance of the store.
